To add Google Analytics 4 to WordPress, you can follow these steps:
- Sign up for Google Analytics 4 if you haven't already done so.
- Go to your Google Analytics 4 admin page and click on the "Data Streams" tab.
- Click the "Web" button to set up a new web data stream.
- Enter a name for your data stream and your website's URL. Then click "Create Stream".
- You will be given a measurement ID. Copy this ID to your clipboard.
- Install and activate the "Google Analytics Dashboard Plugin for WordPress by ExactMetrics" plugin in your WordPress site.
- Go to "ExactMetrics" from the WordPress dashboard menu, and then click on "Settings".
- Under the "Google Analytics" tab, click "Authenticate with your Google account".
- Follow the instructions to connect your Google Analytics account to your WordPress site.
- In the "Google Analytics" settings, paste the measurement ID you copied earlier into the "Google Analytics tracking code" field.
- Click "Save Changes" to save your settings.
By following these steps, you should be able to successfully add Google Analytics 4 to your WordPress site.
As for why you might want to add Google Analytics 4 to your WordPress site, it can provide valuable insights into your website's performance and user behavior. You can use Google Analytics 4 to track things like pageviews, bounce rates, and user demographics, which can help you make informed decisions about how to improve your site and better engage with your audience.
